Marketing Audits
Billiken Group can audit your marketing strategy to make sure you are communicating effectively and in a clear, cohesive manner consistent with your goals.

We will make recommendations for what should be continued, what can be improved and how specific improvements should be implemented.

Our audits include an assessment of your branding consistency and brand identification, as well as your email communications, brochures, website, newsletter, ads and other informational and promotional materials.

We will review your presence within Social Media and make recommendations on effective ways to increase your exposure in this rapidly emerging segment.

Our deliverable will also include specific recommendations on ways to strengthen, improve and expand your marketing efforts in terms of both reach and impact.

Public Relations
Billiken Group can meet with the media and trade press representatives for you or with you.

We can prepare you for public appearances.

We can help maximize the exposure generated by your corporate communications’ efforts with press releases, press conferences and more.

We can write and distribute press releases.

Marketing Strategy
Planning and setting your marketing strategy is not done without the approval and direction of the parent company.

Billiken Group will share your vision with your local staff members and ensure their understanding and implementation of the plan.

Marketing Communications
We can ensure that your marketing material is delivered to your audience in clear and accurate English.

Web pages, press releases, brochures, spec sheets, and more will be reviewed and edited to maintain your corporate image.

We can write case studies & client success stories

We can develop or review Advertising and Media Plans

In addition to assisting you with your advertising insertion plans, Billiken Group will negotiate rates for you with your selected trade magazines.

Trade Show Selection, Coordination, and Justification
The costs to support trade show events are staggering.

Billiken Group will help you choose the correct events, negotiate hotel rooms, and coordinate your logistics efforts.

We will also help you with lead tracking and follow-up by monitoring and questioning the efforts of your local sales teams.